The TUNGSRAM Group, a group of companies owned by Jörg Bauer, has taken over GE Lighting in Europe, the Middle East, Africa and Turkey, as well as its global automotive business ("GEL EMEAT").
Since April this year, the TUNGSRAM Group has gradually been re-entering the market in various countries. The head office in Budapest, as well as five factories in Hungary and all of GE Lighting's infrastructure, were taken over and will now be operated under the Tungsram Operations Kft. company name.
In line with this, the GE Lighting business in Germany was transferred to TUNGSRAM Germany GmbH on 7 November 2018. TUNGSRAM Germany GmbH will assume all warranty obligations of GE Lighting GmbH and will fully comply with them.
In 1989, GE Lighting had taken over TUNGSRAM's plants and continued the lighting business until 7 November 2018. However, the TUNGSRAM brand never completely disappeared from the market, continuing to sell its products within the GE Lighting Group. The TUNGSRAM Group, headed by Jörg Bauer, has now taken charge again and made ambitious plans for the coming years.
Who is TUNGSRAM?
An iconic name returns to the market in April 2018, as a Hungarian base innovative and global brand.
"Tungsram was the most innovative Hungarian industrial company of the last century and, by applying this attitude to a 21st century business, we will secure our position as a global force in lighting solutions.
Our brand promise is to deliver high quality, long-lasting light sources, developed and produced with superior technical knowledge to provide a comfortable, optimal light for work and leisure."
In 1896, TUNGSRAM, trading under a different name at the time, was founded in Hungary. The name is composed of the English word "tungsten" and the German "Wolfram". Over time, TUNGSRAM became a world-leading lighting manufacturer, constantly working on major innovations, such as the invention of the krypton bulb in 1934.
New name, same quality: TUNGSRAM is taking over all of GE Lighting's factories and expanding the GE brand's product line to include the existing TUNGSRAM portfolio, providing customers with an even more extensive range of products. From now on, customers will receive deliveries of the usual quality without interruption.
New management: The TUNGSRAM Group will largely build on its existing group of experienced executives and teams, complemented by a number of new positions. The most important short-term goal is to ensure a smooth transition and to continue the business as an independent company.
Innovation is our heritage: TUNGSRAM was founded on this motto 120 years ago - and it could not be more fitting today. In the world market, TUNGSRAM plans to invest in future-proof technologies and dynamically growing global markets, while strengthening the core of its lighting business.
What can we do for your success?: TUNGSRAM Group's core focus is on customer needs and contact. Although it may have centuries-long traditions, the entire organisation is being reorganised to support customers and partners with the flexibility and agility of a start-up.
More information about events at TUNGSRAM can be found here:
What changes will this bring?
For the time being, nothing will change for you, as our MULTI-LITE customers, because we will continue our good business relationships and direct accounts with TUNGSRAM.
You will therefore be able to continue enjoying our usual high-quality service and will continue to receive all GE bulbs sourced from us in the past. And in the future, we will supply you with quality products from the TUNGSRAM Group.
Initially, you will continue to receive packaging with GE branding.
Over the next two years , however, these will be phased out and replaced by TUNGSRAM products in TUNGSRAM packaging .
During the transitional period, both GE and TUNGSRAM branded products will be on the market. The products with TUNGSRAM packaging will be sold with a new EAN and product number. The products will be shipped with either GE or TUNGSRAM packaging, so mixed batches may occur.
Of course, our customer advisors will inform you as required and make the transition as smooth as possible for you.
Product catalogues now have dual branding and, in addition to the familiar GE Lighting product numbers, now also include the TUNGSRAM product numbers for some products.
There are currently no major new innovations. Only a small selection of GE Lighting products will be available from November 2018 and these have undergone technical improvement to soon be released as TUNGSRAM products.
CSR18000W HSB Hot Restrike
The last innovation released by GE was the CSR18000W HSB Hot Restrike Lamp.
The single-ended metal halide lamp has a compact design with hot restrike and boasts excellent colour rendering.
Universal burning position
250 hour service life
Perfect for film, TV and studio lighting
Its rugged design makes it an all-rounder in the entertainment industry.
The high colour temperature gives you realistic daylight. Despite the high luminous flux, the CSR18000W HSB Hot Restrike is highly efficient.
One of the most striking improvements is its even more efficient heat dissipation, which gives it an unprecedented 250-hour service life.