The data controller is:
Multi-Lite Lichttechnik Handelsgesellschaft mbH
Senefelder-Ring 61 in 21465 Reinbek, Germany
You can contact our data protection officer at:
mip Consult GmbH
Lawyer Mr. Asmus Eggert
Alte Jakobstr. 77 in 10179 Berlin, Germany
We process personal data that we have received from you when you use our website and in the course of any business relationship with you.
If you use the website for information purposes only, i.e. if you do not register or otherwise provide us with information, we only collect the personal data that your browser transmits to our server. When you visit our website, we collect the following access data, which is technically necessary for us to display our website to you and to ensure stability and security. The access data includes the IP address, date and time of the request, content of the request (i.e. name of the specifically accessed website), access status/HTTP status code, and the data volume transmitted in each case. This information will be deleted after 14 days unless it is needed as evidence, for example, if there has been an attack on our IT infrastructure.
We also receive your personal data if you contact us via the contact form or email. Such personal data includes your name, email, telephone number, and any information you include in your message (hereinafter referred to as "contact data").
We process personal data in accordance with the provisions of the General Data Protection Regulation (GDPR) and the Federal Data Protection Act (BDSG) for the following purposes and on the following legal bases:
Legal basis: Consent, Art.6 para.1a GDPR
If you have given us your consent to the processing of personal data for specific purposes (e.g. processing and handling enquiries when you have contacted us via our contact form or by email, sending newsletters, advertising by telephone, email, SMS, etc.), this processing takes place on the basis of your consent.
You may revoke your consent at any time. Please note that such revocation only applies with future effect. Processing that took place before the revocation will not be affected. The revocation can be sent to us using the contact details above or to email@example.com.
Legal basis: For the implementation of pre-contractual measures at your request, Art. 6 para. 1b GDPR
When contacting us (via contact form or e-mail), your details will not only be used to process the contact enquiry and its processing, if applicable, but also on the basis of the implementation of pre-contractual measures, Art.6 para.1b GDPR.
Legal basis: Establishing an employment relationship, §26 BDSG, and after completion of the hiring process if not hired in order to safeguard legitimate interests, Art.6 para.1f GDPR (defence against claims), consent, if granted, Art.6 para.1a GDPR
When contacting us (via contact form or email) in connection with your hob application, we will process your data to verify your suitability for the position (or any other open positions in our companies) and complete the recruiting/hiring process. Your application data will be reviewed by the personnel department upon receipt. Suitable applications are then forwarded internally to the department heads for the respective open position. They will then decide on the further course of action. In the company, only those persons have access to your data who need this for the proper course of our recruiting and hiring process.
Legal basis: Fulfilment of a contract and execution of pre-contractual measures at the data subject's request, Art.6 para.1b GDPR
We use the data you submit in our shop to process your enquiry or order. Depending on the fields you complete, we store the following types of data if you enquire about or order goods or services via our website: Name, address data, telephone number, and email address. We need such data to fulfil the contract. You can create a user account in order to view your orders. If you cancel your user account, your user account data will be deleted, unless its continued storage is necessary for commercial or tax reasons (legal basis: Art. 6 para. 1c GDPR. You must secure your data before the end of any contract you terminate. We may then permanently delete all user data stored as part of that contractual relationship.
In order to fulfil the contract, we may share your data with any shipping company required to make delivery of the goods you have ordered.
We do not share your information with external payment service providers.
Legal basis: To protect our legitimate interests, Art.6 para.1f GDPR
If you wish to purchase on account and we fulfil your order before receiving payment, we reserve the right to protect our legitimate interests by running an identity and credit check on you. For this purpose, we would submit your personal data required for a credit check to one or more of the following:
The credit report may include a score calculated using scientifically recognized mathematical and statistical methods taking into account such data as your address. We use the information obtained about the statistical probability of a default to determine whether we will establish, implement, or terminate a contractual relationship with you. Your legitimate interests will be taken into account in accordance with the legal requirements.
Legal basis: To protect our legitimate interests, Art.6 para.1f GDPR
We process your access data (see above under item 2) for the protection of our legitimate interests or those of third parties, in particular, the following:
Within the company, only those employees who need your data to fulfil our contractual and legal obligations will have access to it.
Third-party data processors we have hired (Art. 28 GDPR) may also receive data for the above purposes. These are companies providing IT, logistics, collections, and consulting services. If we use contract processors to provide our services, we will take appropriate legal precautions as well as appropriate technical and organisational measures to ensure the protection of personal data in accordance with the relevant legal regulations.
Data will only be passed on to third parties within the framework of legal requirements. We only pass on your data to third parties if required, for example, on the basis of Art.6 para.1 lit. b) GDPR for contractual purposes or on the basis of our justified interests per Art.6 para.1 lit. f) GDPR for the economic and effective operation of our business or if you have otherwise consented to the transfer of your data. We do not pass on any data to third parties if you are only using our website for information purposes.
For security reasons (e.g. to investigate misuse or fraud) log file information is stored for a maximum of 14 days and then deleted (see point 2 above). Data which must be retained as potential evidence is not deleted until the relevant incident has been ultimately clarified.
If necessary, we process and store your personal data for the duration of our business relationship, which also includes, for example, the initiation and processing of a contract via contact form or by email.
The data for job applicants will be deleted after 6 months if not hired. In the event that you have agreed to further storage of your personal data, we will add your data to our applicant pool. In this case, the data will be deleted if you revoke your consent or after 5 years. If we hire you, your data will be stored in our personnel management system.
In addition, we are subject to various retention and documentation obligations based on such laws as the German Commercial Code (HGB) and the Tax Code (AO). The period for retention and documentation specified in these regulations can range from two to ten years.
Finally, the retention period is also determined based on statutory limitation periods, which, for example, according to Art. 195 ff. of the German Civil Code (BGB) may be three years, but in certain cases may also up to thirty years.
The data provided will be processed within the European Union as well as in the USA (Google Analytics and Hotjar, see below) with respect to tracking data collected through this website. Please note that we ensure that recipients of your data in countries without a European Commission adequacy decision under Art. 45 GDPR, as is the case with the US, that they are certified under the EU-US Privacy Shield (such as Google and Hotjar). This is in order to protect your data and to achieve an appropriate level of protection for your personal data.
You may also revoke your consentat any time with future effect.
In addition, there is a right to file a complaint with a data protection supervisory authority per Art. 77 GDPR and §19 BDSG. You can find contact information for your regulatory authority at BFDI Bund Infothek
In addition, we would like to point out your right to object to the processing of your data per Art. 21 GDPR:
Information about your right of objection per Art.21 GDPR
You have the right to object at any time, for reasons arising from your particular situation, to the processing of the personal data concerning you under Art. 6 para. 1 lit e GDPR (data processing in the public interest) and Art. 6 para. 1 lit f GDPR (data processing on the basis of a balance of interests), this also applies to a profiling based on this provision within the meaning of Article 4 para. 4 GDPR, which we use for questionnaire evaluation or for advertising purposes.
If you lodge your objection, the data controller will no longer process the personal data that concerns you, unless we can prove compelling legitimate reasons for the processing, which outweigh your interests, rights and freedoms, or the processing serves to assert, exercise, or defend legal claims.
In individual cases we process your personal data for direct marketing purposes. You have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising; this also applies to profiling, insofar as it is connected with such direct advertising. If you object to the processing of your personal data for direct marketing purposes, we will no longer process your personal data for these purposes.
There are no formal requirements for the objection and there are no other costs than the normal cost to submit it to us.
The objection should, if possible, be addressed to:
Multi-Lite Lichttechnik Handelsgesellschaft mbH
Senefelder-Ring 61 in 21465 Reinbek, Germany
or via Email at: firstname.lastname@example.org
When accessing our website or contacting us by form or email, we do not use fully automated automatic decision making as defined in Art. 22 GDPR. Should we use these procedures in individual cases, we will inform you separately, insofar as this is required by law. We do not process your data automatically with the aim of evaluating certain personal aspects (profiling).
Within the framework of our website, you must provide the personal data that is technically necessary or for IT security reasons for the use of our website. If you do not provide the above information, you may not use our website.
When contacting us by form or email or when you place an order in the shop, you only need to provide the personal data required to process your request. Otherwise we cannot process your request.
We use your data to send information about our product offers and other specials to the email address you have provided. We do this only with your consent or if otherwise allowed by law. Any consent granted is based on Art.6 para.1a, Art.7 GDPR and §7 para.2 No.3 of the Law against Unfair Competition (UWG) or on the basis of legal permission per §7 para.3 UWG.
a) Newsletter subscription
The following is to inform you about our newsletter and the registration, distribution and statistical evaluation procedures associated with it, as well as your right to appeal. If you subscribe to our newsletter, you agree to receive the newsletter and agree to the procedures described.
Newsletter content: We send newsletters, emails and other electronic notifications containing advertising information (hereinafter referred to as the "newsletter") only with the express consent of recipients or with statutory permission. Our newsletters provide information about our products, offers, and promotions as well as information about our company.
Double opt-in: Registration for our newsletter takes place using the so-called double-opt-in procedure. This means that upon subscribing, you will receive an email requesting confirmation of the subscription. This confirmation serves to ensure that only persons who also have access to the specified email address sign up to our newsletter. A record of subscriptions to the newsletter is kept to fulfil the legal requirements for recording the subscription process. The record contains the time of subscription and confirmation as well as the relevant IP address.
The newsletter is sent using the newsletter software SuperMailer (www.supermailer.de).
To subscribe to the newsletter, simply enter your email address.
The newsletters of Multi-Lite Lichttechnik Handelsgesellschaft mbH contain so-called tracking pixels. A tracking pixel is a miniature graphic that is embedded in emails that are sent in HTML format to enable recording and analysis of your interaction with the newsletter. This allows statistical evaluation of the success or failure of online marketing campaigns. Using the embedded tracking pixel, Multi-Lite Lichttechnik Handelsgesellschaft mbH can detect whether and when an email was opened by the person in question and which links in the email were accessed by the person in question. Such personal data collected via the tracking pixels in the newsletters is stored and evaluated by the data controller for the purpose of optimising dispatch of the newsletter and to better adapt the content of future newsletters to the interests of data subjects. The data will not be disclosed to third parties. The data subject is entitled at any time to revoke the separate declaration of consent given via the double opt-in procedure. Once consent is revoked, this personal data will be deleted by the data controller. If you unsubscribe from the newsletter, Multi-Lite Lichttechnik Handelsgesellschaft mbH will automatically treat this as revocation of your consent.
b) Use of data for postal advertising and your right of objection
In addition, we reserve the right to use your data for advertising purposes, for example to send interesting offers and information about our products by post.
You can object to the storage and use of your data for these purposes at any time by sending a message to our data protection officer.
By post: Multi-Lite Lichttechnik Handels GmbH, Senefelder-Ring 61, 21465 Reinbek, Germany Attn: "Data Protection Officer"
The person concerned can prevent the setting of cookies by our website at any time by means of an appropriate setting using the Internet browser used and thus permanently prevent cookies from being used. Furthermore, cookies that have already been set can be deleted at any time using an Internet browser or other software programs. This is possible in all common internet browsers. If the data subject deactivates the setting of cookies on the Internet browser used, not all functions of our website may be fully usable.
Google has become subject to the Privacy Shield agreement, thereby offering a guarantee of compliance with European data protection law www.privacyshield.gov.
On our behalf, Google will use this information to analyse the use of our website by users, to compile reports on activities there, and to provide us with other services related to its use. Usage profiles of users may be created from the processed data.
We use Google Analytics only with activated IP anonymisation. This means that the IP address of the user is truncated by Google within the member states of the European Union or in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases is the full IP address sent to a Google server in the US and truncated there.
For more information about Google's data processing, settings, and opt-out options, please visit Google's websites at www.google.de.
Google AdWords is a service of Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.
We use the offer of Google Adwords to draw attention to our offers with the help of advertising materials (so-called Google Adwords) on external websites. We can determine how successful the individual advertising measures are in relation to the data from the advertising campaigns. We are interested in showing you advertisements which are of interest to you, in order to make our website more interesting for you and achieving a fair calculation of advertising costs.
This advertising media is delivered by Google via "Ad Servers". For this purpose, we use Ad Server cookies through which certain parameters for measuring success can be measured, such as the display of advertisements or of clicks by users. If you access our website via a Google ad, Google Adwords will store a cookie on your device. These cookies usually expire after 30 days and are not used with the intention of personally identifying you. The unique cookie ID, number of ad impressions per placement (frequency), last impression (relevant for post-view conversions) and opt-out information (a mark that the user no longer wishes to be addressed) are usually stored as analysis values for this cookie.
These cookies enable Google to recognise your internet browser. If you visit certain pages of an Adwords customer's website and the cookie stored on your computer has not expired, both Google and the customer are able to recognise that you have clicked on the ad and have been redirected to this page. Each Adwords customer is assigned a different cookie. Thus, cookies cannot be tracked using the website of an Adwords advertiser. We do not process any personal data ourselves in the aforementioned advertising measures. We only receive statistical evaluations from Google. We are able to recognise which of the advertising measures are particularly effective on the basis of these evaluations. We do not receive any further data from the use of advertising material; in particular, we cannot identify users on the basis of this information.
Due to the marketing tools used, your browser is automatically able to establish a direct connection to the Google server. We therefore have no influence on the scope of the data collected by Google through its tools and therefore hereby notify you of the following, which represents the best of our knowledge: By including AdWords Conversion, Google receives the information that you have accessed the relevant part of our website or have clicked on an ad from us. If you are registered with a Google service, Google may associate your visit to our website with your account. Even if you are not registered with Google or have not logged in, it is possible that the provider may obtain and store your IP address.
You can take various measures to prevent participation in this tracking procedure:
a) adjust your browser settings accordingly, in particular, by suppressing third-party cookies to prevent the display of third-party ads;
b) disable cookies for conversion tracking by setting your browser to block cookies from „www.googleadservices.com“ domain www.google.de/settings/adsbut this setting will be deleted if you delete your cookies;
c) deactivate interest-based ads of providers participating in the About Ads self-regulation campaign via the link www.aboutads.info/choices, but this setting will be deleted if you delete your cookie.
d) permanently deactivate cookies in your browser Firefox, Internet Explorer, or Google Chrome under the link www.google.com/settings/ad/plugin.
Please note that in this case you may not be able to make full use of all functions of this website.
The legal basis for the processing is your consent under Art. 6 para. 1 lit. f) GDPR. Further information on data privacy at Google can be found here: www.google.com/intl/de/policies/privacy and services.google.com/sitestats/de.html. Alternatively, you can visit the website of the Network Advertising Initiative (NAI) at www.networkadvertising.org. Google has submitted to the EU-US privacy shield www.privacyshied.gov/EU-US-Framework.
In addition to Adwords Conversion, we use the Google Remarketing application. This is a process we use to reestablish contact with you. This application allows us to show you our advertisements after you have visited our website whilst you continue to use the Internet. This is done using cookies stored in your browser which allow Google to record and evaluate your usage behaviour when you visit various websites. This is how Google can determine your previous visit to our website. Google does not, according to its own statements, combine the data collected in the context of remarketing with your personal data which may be stored by Google. According to Google, remarketing uses pseudonymisation.
We use third-party services on our website on the basis of our legitimate interests per Art. 6 para. 1 lit f. GDPR, i.e. our interest in website optimisation. Your IP address will be transmitted to third-party provider. The IP address is required for technical reasons, i.e. to display the content. Third-party providers may also use tracking pixels (invisible graphics, also known as "web beacons") for statistical or marketing purposes. These tracking pixels can be used to evaluate information, such as the number of visitors to the website using them. The third parties may store information in cookies on your device.
We use the following third-party providers on our website:
You may object to the storage of a user profile and information about your visit to our website by Hotjar as well as the setting of Hotjar tracking cookies on other websites if you click on this opt-out link: www.hotjar.com/legal/compliance/opt-out.